The Employer Brand and Employee Engagement
by Andrew Lambert
Research Reports
1 August 2005
Overview
The emergence of the concept of corporate identity in the 1980s provided the platform for the growth of the Employer Brand as an integral part of an organisation's strategy.
This Research Briefing examines all aspects of the Employer Brand, from strategy development to methods of management, communication and performance measurement.
We assess the importance of employee engagement as part of a successful brand strategy and provide a number of significant examples of where the Employer Brand has become an important factor in the organisation's thinking and practice.
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