The dynamics driving competition and change in the private and public sectors - increased speed, complexity, ambiguity and volatility - are posing questions about the nature of the ‘strategic challenge' and the adequacy of traditional strategy models. Diminishing CEO tenure is one high level indicator of the accumulating pressures, as is the demand for HR functions to demonstrate real added value at a strategic level in their business.

So, what standard should HR and OD aspire to in contributing to strategic thinking and the effectiveness of strategy implementation? How should leaders in these areas interact with senior colleagues to think outside the box as well as cope with immediate priorities - and to decode, shape and play ‘new games with new rules'?

In this half-day workshop, supported by a CRF Research Briefing, Gordon Hewitt drew on his worldwide research, teaching and consultancy among global corporations to examine the new demands on corporate strategy and competitiveness. Together with David Brennan, Chief Executive of AstraZeneca, he urged HR directors to rethink the basis of being an effective ‘strategic partner', and what this implies for HR's future role and value-creation scorecard.

Rethinking HR’s Role In Corporate Competitiveness: Masterclass Review, June 2007

This Masterclass featured alternative ways of thinking about strategy, corporate competitiveness and HR's contribution at a strategic level.

We examined the 'new competitive landscape' to gain insights into exploiting new challenges, discussed different perspectives and questions for rethinking HR's contribution to the strategy process, and reviewed HR's role in overall competitiveness.

With a case study from AstraZeneca, Masterclass leader, Dr Gordon Hewitt, shared his models for planning and managing strategy. Group discussions assessed the challenges for HR, leading to recommendations for moving forward.

Rethinking HR’s Role In Corporate Competitiveness: Research Briefing, June 2007

This Research Briefing provided a guide for HR and OD directors attending the CRF Masterclass, Rethinking HR's Role in Corporate Competitiveness, on 27 June 2007.

The briefing examines the nature of strategic challenges facing organisations, highlighting the need to innovate and become strategically-focused in an increasingly competitive landscape.

We discuss the role HR has to play in shaping strategic direction and acting as the steward for its delivery. Questions are provided to help guide HR planning, define the capabilities required to deliver strategic and competitive contributions and identify where HR can add value to the strategy process.

HR's Role in Corporate Competitiveness - 27/06/2007

Documents

Agenda

27/06

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