Business and People Strategy

Why Purpose Really Matters to Business

  • July 21, 2020

Humans have always been purpose-led – a clear purpose in a demanding world provides an anchor to motivate and guide us. However, in recent years, Boards and organisations have become increasingly interested in the intrinsic value clear organisational purpose can offer the business and wider society. For many organisations this is now an important strategic objective.

Humans have always been purpose-led – a clear purpose in a demanding world provides an anchor to motivate and guide us. However, in recent years, Boards and organisations have become increasingly interested in the intrinsic value clear organisational purpose can offer the business and wider society. For many organisations this is now an important strategic

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