Putting Your Employer Brand to Work

4 October 2007

Delfina, 50 Bermondsey Street, London, SE1 3UD

To remain competitive, organisations must ensure they are ‘best in class' at managing talent - and ensuring that employees consistently engage with and ‘deliver' the consumer/customer brand experience.
A partnership between HR and Marketing is critical to achieving this goal, and the heads of both functions attended this workshop to work through our tool kit of processes and metrics.

Organisations will succumb to competitive pressures unless they are ‘best in class' at attracting and retaining talent, motivating people to perform better, winning commitment, stimulating ideas - and ensuring that employees consistently engage with and ‘deliver' the consumer/customer brand experience. Although all top executives share some responsibility here, a partnership between the heads of marketing and HR is arguably the most critical. Experts in both areas led this workshop to re-visit the concept of employer branding, with a renewed focus on how to transform aspiration into reality.
The fusion of good practices in consumer marketing and people management has been shaped by the workshop leaders into a toolkit of easily-implemented but rigorous processes and metrics. These enable organisations to make real progress in developing and embedding the characteristics of being an ‘employer of choice'.