Storytelling – Getting the Message Across

10 September 2014

Trinity House, Trinity Square, Tower Hill, London, EC3N 4DH

Storytelling has become big business in recent years as organisations improve the way they communicate with their employees and customers.  With the dissatisfaction with the ‘sit and listen’ approach to communication this workshop looks to establish the theoretical underpinning around storytelling and to exemplify how organisations are making use of the idea.

Who is it for?

Anyone who is involved in verbal communication and information giving both within an organisation or externally – Senior Business and HR leaders, Corporate Communications and PR professionals will all find this of interest.

Overview

Storytelling has become big business in recent years as organisations improve the way they communicate with their employees and customers. There is a dissatisfaction with the ‘sit and listen’ approach to communication and a realisation that issues which are brought to life and presented in a meaningful and holistic way are likely to have greater and longer lasting impact. Organisations are therefore beginning to take seriously the concept of storytelling, not just in a sales and marketing context, but as a natural development in the search for more original, memorable and lasting impact in the multitude of messages which regularly flow across and between organisations.

Content

We will examine the rise of storytelling and look at a number of people and organisations who are:

• Promoting storytelling as a process.
• Using stories as explanations.
• Expert in an aspect of this topic.

We shall be talking to a number of academics and practitioners to establish the theoretical underpinning around storytelling and to exemplify how organisations are making use of the idea.

Our meeting will be participative, with members sharing experiences and aspirations and comparing these with a brief report prepared specifically to look at the origins, applications, methodologies and practical realities of this fascinating topic.

If you are not a member but are interested in attending this event please contact Lynn Little on 020 7470 7104 or at lynn@crforum.co.uk.

  • Tags
  • Learning & Development
  • HR & Organisation Effectiveness