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Putting a Man on the Moon: The Importance of Organisational Purpose

By Caolinn Douglas 15th November 2017

Businesses with a clear purpose sidestep the common mistake of trying to be the best at everything. Rather, they understand that it is actually better to excel in just one area. An organisation’s purpose frames the foundations for its success, provides it with the grounds for decision-making, sets the tone for the people it serves, and enables the company to continually evolve while staying true to its message.