November 15th 2019

Organisation Development Manifesto

The need for business-focused, expert Organisation Development (OD) capability has arguably never been greater than it is today. To survive and prosper over the long term, organisations must be capable of adapting to ever more rapid market and technological change.

An organisational culture that embraces change management has long been seen as an effective model for enabling agility in many different types of organisations and businesses. Our research and experience tell us that the need for organisational development has certainly not gone away, but on the contrary is increasing. Employees’ search for meaning in work is greater than ever, organisations are increasingly struggling to understand how to improve their effectiveness, and leaders are under pressure to make sure their organisations are socially and environmentally sustainable for the long term. But if this is so, what can be done to meet these needs of the twenty-first century? Organisational development is a relatively young field, and the depth of knowledge and expertise in the field is still limited. Our view is that a new, refined, reinvigorated OD is therefore called for and we have created this OD Manifesto as a call for debate, discussion and – most importantly – action.

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