June 28th 2018

The Evolution of the Employer Brand

CRF’s July 2018 report Resourcing – How HR’s Core Competence is Evolving includes an indepth examination of how employers are developing their employer brands to attract key talent, particularly in light of emerging technologies and the rise of social media. Key themes include much greater transparency in all aspects of the resourcing process, a consumerisation of the workplace, and the proliferation of new technology.

This supplemental report briefly describes the history of employer branding, reviews key components of a strong employer brand, and highlights key strategies for achieving a strong employer brand in today’s employment market. It describes the results of a CRF content analysis of the careers sections and all related social media sites of 30 leading companies across 13 industries, detailing their approaches to employer brand in online spaces.

The report closes with recommendations for employers thinking about how to build or improve their employer brand.

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This resource is available to CRF members only. To access, please log in with your username and password. If you are not a member of the CRF network and are interested in membership please contact Richard Hargreaves, Commercial Director, on +44 (0) 20 3457 2640 or at richard@crforum.co.uk.

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