Analytics and EBHR
CRF Learning: Impactful People Analytics in the Age of AI
This programme is taking place online. The cost of the programme is £1,750 (+VAT) for CRF members and £2,625 (+VAT) for non-members.
HR analytics is transforming how the best organisations make workforce decisions.
HR functions that can speak the language of data and evidence are gaining credibility and influence, while those relying solely on how things have always been done in the past are missing opportunities to drive measurable impact.
This programme brings HR practitioners up to speed with the latest tools and techniques from HR analytics, including artificial intelligence applications that are changing how we understand and manage talent.
The programme combines classroom learning with real world application. Participants will build their own analytics pitch throughout the two days, applying each new concept immediately to their specific business challenge.
Benefits of Attending
- Build a people analytics pitch you can implement in your organization,
- Understand the role of data when addressing business problems in HR,
- Develop the confidence to apply people analytics using the Eight-Step Model,
- Prioritise projects with the Complexity-Impact Matrix,
- Craft compelling narratives that convince leaders using proven storytelling principles.
- Explore AI opportunities and risks specific to your business,
- Create stakeholder maps and influence strategies tailored to your organization
- Leave with a concrete action plan:
- one stakeholder to engage,
- one skill to develop,
- one technology to learn,
- one quick win to pursue,
- Have a follow-up HR analytics consulting with Nigel regarding your project.
Who Should Attend?
The programme is aimed at HRBPs and HRDs as well as heads of shared services or heads of a centre of expertise/excellence. It is aimed at helping HR professionals understand how analytics can help them move beyond gut instinct to diagnose the real issues and facilitate the delivery of high-impact solutions.
Cost
The cost of the programme is £1,750 (+VAT) for CRF members and £2,625 (+VAT) for non-members.
Online Programme Dates
- 8 – 9 December 2025 (Online) 09.00 – 17.00 GMT / 10.00 – 18.00 CET
- 19 January 2026 (Online follow-on session)
The Programme in Detail
DAY 1: PEOPLE ANALYTICS FOUNDATIONS
Welcome and Objectives
Focus: Introduce people analytics as a strategic enabler.
Pitch Building: Identify your specific business challenge to address.
Data
Focus: The need to begin beats the need for perfection.
Pitch Building: Map available data sources for your chosen challenge.
Technology
Focus: the key technology choices.
Pitch Building: Choose appropriate technology stack for your project.
From Reporting to Purposeful Analytics
Focus: Metrics, reporting, and analytics.
Pitch Building: Select analytics methods and required skills for your project.
Quick Wins and the Complexity-Impact Matrix
Focus: Learn how to identify and prioritize analytics projects.
Pitch Building: Assess your project using the Complexity-Impact Matrix and develop business case.
Case Study Walkthrough Using the Eight-Step Model
Focus: Apply the Eight-Step Model to a real-world example.
Pitch Building: Structure your project using the Eight-Step Model.
DAY 2: COMMUNICATING, INFLUENCING, ADVANCING
Storytelling: Principles from The Power of People
Focus: Learn how to communicate insights persuasively.
Pitch Building: Develop compelling story structure for your analytics project.
Stakeholder Engagement and Overcoming Resistance
Focus: Identify key stakeholders and learn how to influence them.
Pitch Building: Map key stakeholders and customize value proposition for each.
Artificial Intelligence in HR
Focus: Introduce key insights from the IBM business case on AI in HR.
Pitch Building: Evaluate AI opportunities and risks for your project.
Build a Mini Analytics Pitch
Focus: Apply the day’s learning to a practical challenge.
Pitch Building: Deliver final pitch incorporating all workshop elements.
A Peep into Tomorrow
Focus: Look ahead to what’s coming in people analytics
Pitch Building: Consider future-proofing elements for your project.
Consolidation of learning
Focus is to encourage each participant to define:
Pitch Building: Create action plan for implementing your analytics project.
Programme Lead
Dr. Nigel Guenole
Founder, MeasureCo AI and Elected Fellow of the American Psychological Association’s Division 14
Dr. Nigel Guenole is the Founder of MeasureCo.ai and is an elected fellow of the American Psychological Association’s Division 14, the Society for Industrial Organisational Psychology, for outstanding contributions to HR analytics.
Dr. Guenole is internationally renowned for his expertise in leadership assessment, HR analytics and artificial intelligence in HR. His work focuses on enhancing the quality of psychological measurement in industry and promoting analytical approaches in HR. His work has appeared in Harvard Business Review, Forbes, European CEO Magazine, and European Business Review. He co-authored The Power of People: Learn how Successful Organizations Use Workforce Analytics to Improve Business Performance, and recently co-edited a special issue of the Human Resource Management Journal on HR Analytics.
