Three key forward-looking themes underpin the 2025 programme:
Strategies for PREPARING you, your function and the organisation as a whole for FUTURE SUCCESS
ENABLING CHANGE and ACCELERATING GROWTH
Driving ORGANISATIONAL PRODUCTIVITY through emerging HR TECHNOLOGY
2025 Programme
CRF 2025 Programme Gulf Region
We are pleased to present CRF’s 2025 programme of research and events for the Gulf Region. Alongside our programme of regionally focused research and in-person events, CRF continues to evolve how we deliver value to members, through…
Who are our events for?
Our events are designed to bring together senior HR Leaders in the Gulf with interest and responsibility for talent development, acquisition, learning, career paths and future skills. Job titles include:
- Group/Global HR Directors
- Chief HR Officers
- SVPs/VP People
If you are interested in attending any of our upcoming events and learning, or to find out more about CRF, please contact events@crforum.co.uk.
Featured Learning in the Gulf
HR Business Partnering Accelerator Programme
CRF’s HR Business Partnering Accelerator Programme supports the development of emerging HR professionals by offering the skills and career boost they need to fast-track into senior HR roles. Building capability in the critical HR deliverables of Talent, Performance and Change Management.
International CHRO Leadership Programme
Delivered in-person, the programme combines business, leadership, strategic planning and the latest thinking on effective HR practice through a holistic experience ensuring knowledge, skills and networks are built at all stages. Including 5 days at IMD Business School’s globally renowned, executive education course in Switzerland.
Upcoming Events
Harnessing AI & HR Technology to Enable Business Success – Riyadh
Harnessing AI & HR Technology to Enable Business Success – Abu Dhabi
HR Leaders Forum: Driving Change, Accelerating Growth – Abu Dhabi
Empowering Future Leaders: Cultivating Talent in the Gulf – Riyadh
Resources
Retrospective: Building Skills and Talent for the Future
Research: Reskilling for Sustainable Growth in the Gulf
Research: Leadership Development in the Gulf
Research: HR’s Contribution to Sustainable Business in the Gulf Region
Research: Effective Succession Management in the Gulf Region
Reimagining HR Business Partnering
Evidence-Based HR Knowledge Hub
CRF Learning: Artificial Intelligence: Implications and Applications
Faculty
Rory Hendrikz
Global Head of High-Performance Business and Sport, Hult EF Corporate Education
Rory is an accomplished Managing Director with over 30 years’ international experience with sector leading organisations in Healthcare, Technology, FMCG, Executive Education and Organisation Consulting sectors. His career has evolved from a corporate background, having been on the regional board of Johnson & Johnson (Middle East) and has held several leadership positions in the United Kingdom and South Africa. Over the past 20 years, Rory’s focus and expertise has been working with senior executives and organisations on leadership, strategy and change, where his work received a Silver Class Award at the highly acclaimed Management Consulting Awards (UK).
As the Associate Dean and Head of Sport and High-Performance Business at Hult Ashridge Executive Education (UK), a Premier Executive Leadership Coach with the J&J Human Performance Institute (USA) and an Advanced Neuroscientific High-Performance Coach. Rory works extensively with Boards and Executive team leaders, focusing on achieving peak performance in challenging and complex environments.
His work in this area is informed by his research into the high-performance parallels between executive business and elite sports teams, highlighted in his TEDxTalk ‘The Reality of Winning’.
Rory earned an MBA from City University, London, during which time he led a project team for the globalisation of GlaxoSmithKline’s nutritional healthcare division, and holds an MSc in Organization Consulting and Change, where he researched into accelerated development processes for senior leaders. He is also the External Examiner for the MSc in Sports Leadership at Cardiff Metropolitan Universities, School of Sport.
John Whelan MBE
Director, CRF
John Whelan is a Director at Corporate Research Forum. Formerly UK HR Director of BAE Systems, the FTSE 100 defence, security, and aerospace company, John’s experience and strengths lie in business and HR Transformation, Organisation Development and Employee Relations. Prior to joining BAE, he held a variety of HR roles in engineering, technology and manufacturing businesses across the telecommunications and semi-conductor industries including Matra-Marconi Space where he was HR Director for the UK and, latterly, Group HRD.
Ali Abdulla
UAE Country Chair, Petrofac
Ali Abdulla been working for IOC and service providers for more than 37 years, started his career with American Oil Company in 1987 until 1998, he joined BP in 1998 until 2010 as integrity Manager, Y2K Manager, Marine LPG and condensate terminal Manager and finally as HSSE Manager. as a corporate HSSEIA Manager he worked For Petrofac Middle East North Africa and Commonwealth Independent States. Since 2010 his journey with Petrofac began with Engineering and Production Services (EPS) East as HSSIA Director, then Regional VP HSSEIA managing HSSEIA and support Petrofac to secure projects in the Gulf Region and globally including Iraq, in 2018 heading Petrofac global Engineering & Construction as SVP of HSSEIA. In June 2020 as UAE Country Chair, he was tasked to manage and support all Petrofac teams in current and new EPC projects, new energy service for renewable projects and supporting Petrofac operation/maintenance service provider team. Ali has been exposed to a wide range of Health, Safety & Environmental Systems Management along with Operation & Maintenance, Engineering, Projects, Integrity, and Marine.
Mike Elgin
International HR Director
Mike is an expert in Strategic Human Capital Management, Leadership, Transformation, and Talent Management, with more than 25 years of global Human Capital Leadership experience. As an Advisor and Executive Coach, Mike’s work is primarily focused on supporting organisations across the GCC.
Prior to his moving into advisory, Mike was Partner and head of Human Capital at Lunate, where he was responsible for leading the HC function, having led the integration of ADQ, ADG and Chimera through the merger announced in early 2023.
Before Lunate, Mike was responsible for leading Talent Management at ADQ, where he led the development and delivery of Talent and Rewards strategy and priorities. This includes Succession, Leadership, Learning, Performance Management and Rewards.
Mike spent more than 8 years at the Abu Dhabi Investment Authority (ADIA) before ADQ. During this time, he held senior roles initially within Talent Management before taking responsibility for leading the delivery of HR to ADIA’s Capital Markets departments.
Dr. Belisa Marochi
Professor, Hult International Business School
Dr. Belisa Marochi is faculty at Hult International Business School Dubai. Additionally, she has held positions at universities in Denmark, Sweden, US and UK. Her research focuses on sustainable development, diplomacy and gender-based agendas. Her experience includes consulting for companies such as Airbus, Kraft Heinz and Procter & Gamble and governments in the GCC, Europe and US. Dr. Marochi holds a PhD in Social Sciences from Roskilde University in Denmark and other degrees in Business Administration and Political Science from IE, Brown University, University of North Carolina at Chapel Hill and University of California at Santa Barbara.
Tony Verbraeken
International HR Director
Tony is a global HR leader with a strong track record in directing people strategy and driving companywide transformational change. Tony spent over thirty years as a leading HR Executive at Shell ($28bn adjusted earnings in 2023, 103k employees) leading organic growth, integrations, turnarounds and globalising businesses. In his last job at Shell he led HR for Global Functions, India, The Netherlands and the Business Service Centres in total covering about 30K staff.
Tony is results-driven, pragmatic and is known for his depth of HR and business experience, his ability to build high performance teams and his wise judgment. He has lived and worked internationally for 18 years – in the UK, the Caribbean, South Africa, Thailand and the USA.
Tony is advising two start-ups and acts as faculty for Senior Leadership Development programs. He is serving as a sought-after mentor to other CHROs and senior executives.
Andreas Binmyr
Director, HR Technology & Transformation, EY
Andreas has 20 years of experience from complex and international organisations in their journey to deliver, transform and optimise Business and HR capabilities – using technology as the foundation for new ways of working. He has international experience from leading transformation programs across EMEA, Americas and APAC.
Kristofor Swanson
Vice President Digital Learning, DAMAC Group
Kristofor is a Talent and Learning Executive with 25 years of Digital HR product experience including professional services consulting, corporate learning and development, servicing and employee experience (UX) across a range of industries, countries and cultures. Successfully delivers the vision, architecture and implementation of award-winning solutions that drive business results and behavioural outcomes in large, global workforces. Experience with Fortune 500 companies including Accenture, HP, Avaya, Microsoft, Verizon, Bank of America Merrill Lynch and JPMorgan Chase.
Testimonials
The research that CRF produces navigates the fine line between academia and practitioner very well. I find the combination of these means their research is robust, but importantly, practically applicable to the way we manage talent in the organisation. I’ve reverted back to the CRF research many times and often it will influence a future course of direction to help us better align our talent practices to organisation needs.
Reed Sylvester, SVP Talent Management, e& (formerly Etisalat)
e& (formerly Etisalat)
What was evident throughout our learning process was your passion for HR and the drive to help us be the best we can be. Your ‘challenge’ always felt like it was coming from this place, so was consistently well received, as well as your support and readiness to share research relevant to what we’re seeking to achieve. Overall, a very good process which has enabled the function here to step out of its comfort zone and begin to build confidence and clarity in the way that we operate.
L&D, Manager, King Abdullah University of Science and Technology
King Abdullah University of Science and Technology
Over the last years, we have seen an increased number HR events in the UAE, however very few come close to what CRF actually offers. I have been impressed by the professional level of the content that gets shared as well as the regional HR and Talent professionals they attract and bring into the conversation.
The beauty is that the conversations continue beyond the events through the community that CRF has managed to create which has brought us professionals closer together, acting as sounding boards and advisors to each other.
Gabriella Planojevic, MEA Talent Director, Kearney
Kearney
Who have we worked with in the region?