March 21st 2014

Coaching: Business Essential or Management Fad?

This CRF research paper considers the state of the coaching market, key trends, the conditions required to make coaching effective and the current state of evaluation. The report also features a number of case studies.

Topics covered by this research paper on coaching include:
The current state of coaching within organisations
Does coaching work? If so, how?
What are the key characteristics of a good coach?
Making the most of coaching
The role and responsibilities of the individual being coached
How can the effectiveness of coaching be measured?
How coaching is being used in a number of different organisations to improve business performance

The findings include: the use of coaching is increasing as a methodology, it is here to stay; organisations could be more thoughtful about their approach to coaching; systematic evaluation is still patchy, but anecdotal evidence of effectiveness is widespread.

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