March 21st 2014
Coaching – Business Essential or Management Fad?
This CRF research paper considers the state of the coaching market, key trends, the conditions required to make coaching effective and the current state of evaluation. The report also features a number of case studies.
The findings are that: the use of coaching is increasing – as a methodology, it is here to stay; organisations could be more thoughtful about their approach to coaching; systematic evaluation is still patchy, but anecdotal evidence of effectiveness is widespread.
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Executive Summary: Coaching – Business Essential or Management Fad?
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