November 28th 2012

Facing Up to a Changing World

Written by Professor Adrian Done from IESE Business School, this article highlights a dozen global trends that are likely to impact our political, economic and business landscapes within the foreseeable future. Some may be obvious - even to the extent that you may well be bored of hearing about them.

How much time do you dedicate to thinking about the big issues that are likely to affect your personal and professional life in the next 20 years? If you’re like many busy executives, not much. Yet with a global outlook arguably bleaker today than during the lowest point of the credit crunch, burying your head in the sand is no answer. Surely, it is better to face up to the big global trends looming on the horizon and figure out the best courses of action to take, based on sound evaluation of the underlying facts and in-depth consideration of possible outcomes.

In this article, the author identifies 12 global trends that he feels will present considerable hurdles in the coming years in this changing world. Then, he presents practical tools for plotting the major threats and maximizing the significant opportunities that are likely to have a direct bearing on your – and your company’s – future wellbeing and prosperity.
Here, you can download this article on facing up to a changing world. If you are not a CRF member and are interested in discussing membership, please contact Richard Hargreaves on



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