Business and People Strategy and Performance

Interview: Forecasting and How to Improve It with Margaret Heffernan

  • January 28, 2020
Why is our approach to forecasting so poor? In this interview, journalist, author and former CEO Margaret Heffernan discusses why even the best forecasters can only predict for 400 days, and why greater emphasis is needed on experimentation and scenario planning.   [Transcript] Margaret Heffernan: So I think there are really two fundamental ways in which the way we think about the

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