Business and People Strategy
Video: Forecasting and How to Improve It with Margaret Heffernan
Why is our approach to forecasting so poor? In this interview, journalist, author and former CEO Margaret Heffernan discusses why even the best forecasters can only predict for 400 days, and why greater emphasis is needed on experimentation and scenario planning. [Transcript] Margaret Heffernan: So I think there are really two fundamental ways in which the way we think about the
Log in or Sign up and gain full access to:
- Online research, supporting resources, digital communities and webinars
- Insights at in-person events and advisory support from experts and practitioners
- Capability development through programmes and courses
