Communication and evaluation are important aspects of any business operation but often do not get the attention they deserve, especially in HR. Why would communications and evaluation get too little attention?

With communication there is a kind a cognitive bias, whereby people get so narrowly consumed with the work they are doing that they don’t adequately communicate it to others who are not so closely involved. With evaluation, on the other hand, it’s natural for people to shy away for fear of bad news or criticism (or be critical of others).

How do we overcome the tendency to undervalue communication and evaluation?

This briefing paper focuses on these two important aspects of business and HR to provide insight, advice and encourage a further discussion.

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