Our research report, ‘Storytelling – Getting the Message Across’, considers what we mean by ‘stories’ in the organisational context, what organisations can achieve through storytelling, and what constitutes a good story. The report also features a number of case studies illustrating how organisations are using stories in practice to achieve business objectives.

Here, you can download and view the report’s executive summary. The full report is accessible for CRF members only. If you are not a member and are interested in discussing membership please contact Richard Hargreaves on richard@crforum.co.uk.