Our research report, Storytelling - Getting the Message Across, considers what we mean by ‘stories’ in the organisational context, what organisations can achieve through storytelling, and what constitutes a good story. The report also features a number of case studies illustrating how organisations are using stories in practice to achieve business objectives.

Topics covered in this report on getting the message across through storytelling include:
• What is meant by stories in the organisational context?
• What organisations can achieve when using storytelling effectively
• The evidence that storytelling is a more effective means of getting the message across than other forms of communication
• The elements and characteristics of a good story in the organisational context
• How stories are being used for getting the message across in real-world settings

Here, you can download and view the report. The full report is accessible for CRF members only. If you are not a member and are interested in discussing membership, please contact Richard Hargreaves on richard@crforum.co.uk.

Restricted access - You must be a logged in member to view this

This resource is available to CRF members only. To access, please log in with your username and password. If you are not a member of the CRF network and are interested in membership please contact Richard Hargreaves, Commercial Director, on +44 (0) 20 3457 2640 or at richard@crforum.co.uk.

Register Interest OR Member Login