September 19th 2014

Storytelling – Getting the Message Across

Our research report, ‘Storytelling – Getting the Message Across’, considers what we mean by ‘stories’ in the organisational context, what organisations can achieve through storytelling, and what constitutes a good story. The report also features a number of case studies illustrating how organisations are using stories in practice to achieve business objectives.

Here, you can download and view the report’s executive summary. The full report is accessible for CRF members only. If you are not a member and are interested in discussing membership please contact Richard Hargreaves on richard@crforum.co.uk.

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This resource is available to CRF members only. To access, please log in with your username and password. If you are not a member of the CRF network and are interested in membership please contact Richard Hargreaves, Commercial Director, on +44 (0) 20 3457 2640 or at richard@crforum.co.uk.

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Executive Summary: Storytelling – Getting the Message Across

Our research report, ‘Storytelling – Getting the Message Across’, considers what we mean by ‘stories’ in the organisational context, what organisations can achieve through storytelling, and what constitutes a good story.

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Read Executive Summary