June 28th 2018

The Evolution of the Employer Brand

CRF’s July 2018 report Resourcing – How HR’s Core Competence is Evolving examines how employers are developing their employer brands to attract key talent, particularly in light of emerging technologies and the rise of social media. Key themes include much greater transparency in all aspects of the resourcing process, a consumerisation of the workplace, and the proliferation of new technology.

This supplemental report briefly describes the history of employer branding, reviews key components of a strong employer brand, and highlights key strategies for achieving a strong employer brand in today’s employment market. It describes the results of a CRF content analysis of the careers sections and all related social media sites of 30 leading companies across 13 industries, detailing their approaches to employer brand in online spaces. The report closes with recommendations for employers thinking about how to build or improve their employer brand.

Topics covered include:

  • Crafting a compelling Employer Value Proposition (EVP)
  • Utilising authentic employee voices to serve as brand ambassadors
  • The role of company culture and purpose in shaping employer brand
  • How to use storytelling to communicate employer brand and enhance your company’s reputation
  • Key elements of employer brand, including job security, competitive compensation, and flexibility
  • How analytics, apps, gamification, and artificial intelligence (AI) are impacting employer branding

Download

You May Also be Interested in

July 14th 2016

Webinar: Rethinking Talent Management

For most CEOs, talent remains at or near the top of their priority list, and yet lack of talent remains a major obstacle in achieving organisational goals. While a lot of effort is spent tackling these challenges, our CRF survey indicated a lack of satisfaction with the outcomes of talent management practices. Where are organisations going wrong?

More Info

July 10th 2018

Webinar: Data-driven Talent Acquisition: What is the Future of Recruitment?

Are you involved in planning your talent acquisition and resourcing strategies, and looking to improve the overall recruitment and talent strategy? Perhaps, you are interested in exploring current innovations and recruitment trends? Listen to our webinar on resourcing to explore key shifts in recruitment practice and hear some practical advice from our speakers on how to improve the effectiveness of your resourcing strategy, and deliver value to the business.

More Info

April 30th 2019

CRFCast - HR Insights from the Corporate Research Forum: Developing Talent Acquisition Strategies to Win the War for Talent with Tomas Chamorro-Premuzic

Finding and hiring talent is a key business priority, but competition for top talent is fiercer than ever. To succeed, organisations have to develop robust resourcing strategies, using reliable assessment tools and sourcing methods to attract, select and retain the best candidates. In conversation with Professor Tomas Chamorro-Premuzic, we discuss the latest technology and trends in resourcing and explore how organisations can make better hiring decisions.

  • Tags
  • Analytics
  • Diversity
  • Employee Retention
  • Employee Value Proposition
  • Hiring
  • Machine Learning
  • Security & Privacy
Listen to Podcast

May 9th 2019

Speed Read: Talent on the Move: Time for a Rethink?

With the emergence of Global Talent Management, there has been a growing interest in the effectiveness of the usage of talent globally. What are the current challenges and what are the expected options for moving people in the future?

  • Tags
  • Career Planning
  • Cross-Cultural Management
  • Decision Making
  • Delegation
  • Emerging Markets
  • Global Strategy
  • Global Talent Management
  • Leading Teams
  • Managing People
  • Mergers & Acquisitions
  • Organisation Development
  • Restructuring
  • Sustainability
Read Executive Summary

May 3rd 2019

Talent on the Move - Feedback Form

This feedback form is for our latest CRF event, Talent on the Move: Time for a Rethink? Please fill it in and return to CRF.

Read Event Document

January 12th 2016

Reviewing your employer brand - is it still fit-for-purpose?

Many organisations have long had their employer brand - the composite attributes and values offering enriching employment experiences that appeal to employees. This checklist of 20 questions looks to address whether your employer brand is still fit for purpose and how relevant and up-to-date it is.

  • Tags
  • Employee Retention
  • Employee Value Proposition
View Tool