Future of Work and People Strategy
Zoom Interactive Event: Thriving After a Crisis – Diverting Danger and Creating Future-Proof Organisations
The biggest danger of a crisis is distraction. Clarity matters. The best way to predict the future is to create it. Mark and Howard will show you how highly successful leaders seize opportunities during crises, how they manage to increase autonomy without sinking the organisation into chaos, how they pursue new business opportunities when resources have to be preserved, and how they rapidly pivot and recover when everyone else falls on the side-lines.
We will explore several of such organisations in manufacturing, retail, financial services and other industries. We discover that organisational culture and mindset changes must be accompanied by adjustments in organisational structure, management systems and processes, enabled by virtual work tools. Such is the new role of the HR community: to be the glue that enables organisations to be light on their feet to thrive in any of the possible futures.
Who is it for?
This interactive event is aimed at HR Directors with a focus on developing leaders, organisation agility and culture. In addition, senior specialists in L&D, Leadership Development and Talent will also derive value.
Speakers

Prof. Mark Greeven
Professor of Innovation and Strategy, Institute for Management and Development, IMD Business School
Mark is Professor of Innovation and Strategy at IMD. Drawing on a decade of experience in research, teaching and consulting in China, Mark explores how to organise innovation in a turbulent world. He has been collaborating with innovative Chinese companies and entrepreneurial multinationals to explore novel ways of organising, accelerating corporate innovation, designing business ecosystems to thrive on uncertainty. He is a fluent Chinese speaker. Mark received a PhD degree from the Rotterdam School of Management at Erasmus University Rotterdam. Before joining IMD he held faculty positions at Zhejiang University in China and the Rotterdam School of Management in The Netherlands.

Prof. Howard Yu
LEGO Professor of Management and Innovation, Institute for Management and Development
Howard Yu, hailing from Hong Kong, is LEGO® Professor of Management and Innovation at IMD. He leads the Center for Future Readiness, founded in 2020 with support from the LEGO Brand Group, to guide companies through strategic transformation. Recognised globally for his expertise, in 2023 he was honoured with the Thinkers50 Strategy Award, recognising his substantial contributions to management strategy and future readiness. His additional inclusion into the Thinkers50 list places him among the top global management thinkers.
Back in 2015, Yu was already named among the world’s top business professors under 40 by Poets&Quants, and in 2018 he appeared on the Thinkers50 Radar list. Notably, in 2023, his work with the LEGO Group was recognised with an EFMD Gold Award for organisational development and a Brandon Hall Group Gold Award for advancing learning strategies and competencies development.
Today, Yu co-directs the Strategy for Future Readiness programme and has delivered tailored training to global companies including ABB, Bosch, the LEGO Group, Novo Nordisk, Electrolux, Heineken, Maersk, and many others.
His ongoing work has been published in journals such as Harvard Business Review and MIT Sloan Management Review. His case studies have won several awards from the European Foundation for Management Development and The Case Centre. He regularly appears on media outlets including Bloomberg, CNBC, and the BBC.
His book, LEAP: How to Thrive in a World Where Everything Can Be Copied, published in 2018, has earned multiple awards, including an Axiom Business Book Awards Gold Medal and the strategy+business Best Business Book award.
He joined IMD in 2011 after completing a doctoral degree at Harvard Business School. He worked in Hong Kong as a banker at the start of his career.