December 18th 2014

Your Strategy Needs A Strategy

It’s clear that companies that correctly match their strategy-making processes to their competitive circumstances perform better than those that don’t. But too many use approaches appropriate only to predictable environments — even in highly volatile situations. Really, that we need is a strategy for setting strategy!

In their classic HBR article, BCG’s Martin Reeves, Claire Love, and Philipp Tillmanns present a framework for choosing one, which begins with two questions. How unpredictable is your environment? How much power do you or others have to change that environment?

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