It’s clear that companies that correctly match their strategy-making processes to their competitive circumstances perform better than those that don’t. But too many use approaches appropriate only to predictable environments - even in highly volatile situations. Really, what we need is a strategy for setting strategy!

In their classic HBR article, BCG’s Martin Reeves, Claire Love, and Philipp Tillmanns present a framework for choosing one, which begins with two questions. How unpredictable is your environment? How much power do you or others have to change that environment?

The article explores topics including:
• Finding the right strategic style for your organisation and environment
• Common traps in relation to fulfilling strategy needs
• Finding the ultimate in strategic flexibility

Here, you can download and view this article. The article on why your strategy needs a strategy, and how to achieve it, is accessible for CRF members only. If you are not a member and are interested in discussing membership, please contact Richard Hargreaves on richard@crforum.co.uk.

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