Harnessing AI & HR
Technology to Enable
Business Success
– Abu Dhabi
In-Person | Wednesday 26 February 2025
Jumeirah Saadiyat Island, Abu Dhabi, UAE
8.30 – 13.30 GST
Event
AI and other emerging technologies hold transformative potential for HR functions and organisational performance. Whilst new technologies offer significant improvements across decision-making, operations and the entire employee lifecycle, achieving these gains in practice is often more challenging than anticipated.
Our research will explore the HR technology and AI landscape in the Gulf region and consider how we might harness the available technology to enable business success.
Learning Objectives
- Understand future trends in the HR technology and AI market, with a particular focus on the potential impact of GenAI,
- Discuss practical strategies for maximising the business impact of technology and AI implementation, overcoming the common issues and avoiding pitfalls,
- Learn from other organisations around how they have harnessed HR technology and AI to improve performance, the challenges they have faced and what they have learned from their experiences.
Who is this event for?
Senior HR leaders with responsibility for developing and implementing the HR technology roadmap for their organisation and HR leaders looking for practical recommendations around maximising the business impact of technology investments.
To register for this event please ensure you are logged in. If you are not a member and interested in attending, please contact us below.
If you would like to amend or cancel your booking please contact events@crforum.co.uk.
To attend the online version of this event, please see information here.
Location
Jumeirah Saadiyat Island, Abu Dhabi, UAE
Agenda
| 08.30 | Arrival and Registration | |
| 09.00 | Setting the Context | Dr Belisa Marochi, Professor, Hult International Business School |
| 09.05 | Table Discussion | |
| 09.15 | CRF Research Deep Dive | John Whelan, Director, Corporate Research Forum |
| 09.40 | Q&A | Dr. Belisa Marochi, John Whelan |
| 09.50 | Digital HR Transformation: Embracing a Digital-First Mindset in a Rapidly Evolving World | Jason Averbook, Senior Partner, Global Leader Digital HR Strategy, Mercer |
| 10.40 | Coffee Break | |
| 11.00 | Harnessing Generative AI to Achieve Employee Peak Performance | Kristofor Swanson, Vice President Digital Learning, DAMAC Group |
| 11.45 | Panel Discussion: Making Implementation a Success | Jason Averbook, Jyoti Nair, Dr. Belisa Marochi, Kristofor Swanson, John Whelan |
| 12.25 | Closing Remarks | Dr. Belisa Marochi |
| 12.30 | Close and Lunch |
Speakers
Jason Averbook
Senior Partner, Global Leader Digital HR Strategy, Mercer
Jason Averbook is a Senior Partner and Global Leader of Digital HR Strategy with Mercer Leapgen. From January 2018 to March of 2023, he was Co-founder and CEO of Leapgen, a digital transformation company helping organisations shape their future workplace. Now as Mercer Leapgen he continues to broaden executive mindsets to rethink how to better design and deliver employee services and drive the shift from ‘doing technology projects’ to ‘being a digital function’. With the partnership of Mercer Leapgen, Jason expands the resources and reach to a global market.
Prior to founding Leapgen, Jason served as the CEO of The Marcus Buckingham Company (TMBC). In 2005, he co-founded Knowledge Infusion LLC and served as its CEO until 2012, when the company was sold to Appirio. He also held senior leadership roles at PeopleSoft and Ceridian Corporation. With more than 20 years of experience in the HR and technology industries, Jason has collaborated with industry-leading companies in transforming their organisations into strategic partners. Jason has been recognised globally as one of the top three thought-leaders around HR technology and the future of work.
Dr. Belisa Marochi
Professor, Hult Ashridge Executive Education
Dr. Belisa Marochi is faculty at Hult Ashridge Executive Education. Additionally, she has held positions at universities in Denmark, Sweden, US and UK. Her research focuses on sustainable development, diplomacy and gender-based agendas. Her experience includes consulting for companies such as Airbus, Kraft Heinz and Procter & Gamble and governments in the GCC, Europe and US. Dr. Marochi holds a PhD in Social Sciences from Roskilde University in Denmark and other degrees in Business Administration and Political Science from IE, Brown University, University of North Carolina at Chapel Hill and University of California at Santa Barbara.
Kristofor Swanson
GCC Chief Learning Officer
Kristofor is a Talent and Learning Executive with 25 years of Digital HR product experience including professional services consulting, corporate learning and development, servicing and employee experience (UX) across a range of industries, countries and cultures. Successfully delivers the vision, architecture and implementation of award-winning solutions that drive business results and behavioural outcomes in large, global workforces. Experience with Fortune 500 companies including Accenture, HP, Avaya, Microsoft, Verizon, Bank of America Merrill Lynch and JPMorgan Chase.
