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People Analytics for HR Leaders: Turning Evidence into Influence

CRF Learning Programme:

8-9 December 09.00-16.00 GMT

Online

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What is the People Analytics for HR Leaders: Turning Evidence into Influence Programme?

People data is now widely available across organisations. The challenge for HR is no longer whether to use analytics, but how to turn data into evidence, evidence into insight and insight into action.

This is not a programme for becoming a data scientist. It is designed to help senior HR practitioners ask better questions, make stronger evidence-based arguments and influence business decisions with confidence.

Participants bring a live organisational challenge and build an evidence-led people analytics pitch throughout the programme — connecting the business problem to the right evidence, developing the case for action and shaping a compelling story for senior stakeholders.

What Makes this Programme Unique:

The programme is built around one practical output: your people analytics pitch.

You will bring a genuine organisational challenge to the programme and develop your response to it throughout the two days. Each session adds another part of the pitch: clarifying the business problem, identifying relevant evidence, determining what analysis or expertise may be needed, developing the commercial case and shaping the story for the stakeholders you need to influence.

Along the way, you will explore practical frameworks, case studies and examples that show what effective people analytics looks like in practice. You will also consider where technology and AI can help, without losing sight of the business question you are trying to answer.

What You Will Gain

Participants will be able to:

  • Start with a business problem rather than the data or metrics already available.
  • Ask sharper questions and identify the evidence needed to answer them.
  • Connect workforce issues to business outcomes, value, risk and performance.
  • Work confidently with analysts and specialists without needing to become one.
  • Move beyond dashboards and reporting to identify insights that can inform action.
  • Turn complex evidence into a clear, commercially credible story for senior stakeholders.
  • Challenge assumptions and influence decisions using evidence rather than instinct alone.
  • Build and deliver an evidence-led pitch around a live organisational challenge.

Who Should Enrol?

This programme is designed for HR practitioners who need to use data and evidence to shape decisions, challenge thinking and influence business leaders.

Participants do not need a background in statistics, data science or analytics. The programme is about becoming a more confident user and translator of people analytics: knowing what questions to ask, what evidence to seek, when to involve specialists and how to turn insight into action.

It is not designed as technical training for people analytics specialists, nor does it teach coding or advanced statistical techniques.

Move away from…Move towards…
Starting with the data you haveStarting with the business problem you need to solve
Reporting metrics and producing dashboardsUsing evidence to diagnose issues and inform decisions
Waiting for perfect dataUsing the best available evidence proportionately
Treating analytics as the job of specialistsHR acting as an informed client, translator and partner
Presenting findingsBuilding a persuasive case for action
Using sophisticated analysis because you canUsing the level of analysis the business question requires
Treating AI as the objectiveUsing AI where it genuinely improves the quality or speed of the work

Investment

CRF Member: £1,750 (+VAT) 

Non-Members: £2,265 (+VAT) 

Programme Dates

  • 8 – 9 December 2026: 9.00 – 16.00 GMT / 10.00-17.00 CET each day

DAY 1: PEOPLE ANALYTICS FOUNDATIONS
Welcome and Objectives

Focus: Introduce people analytics as a strategic enabler.
Pitch Building: Identify your specific business challenge to address.

Data
Focus: The need to begin beats the need for perfection.
Pitch Building: Map available data sources for your chosen challenge.

Technology
Focus: the key technology choices.
Pitch Building:Choose appropriate technology stack for your project.

From Reporting to Purposeful Analytics
Focus: Metrics, reporting, and analytics.
Pitch Building: Select analytics methods and required skills for your project.

Quick Wins and the Complexity-Impact Matrix
Focus: Learn how to identify and prioritise analytics projects.
Pitch Building: Assess your project using the Complexity-Impact Matrix and develop business case.

Case Study Walkthrough Using the Eight-Step Model
Focus: Apply the Eight-Step Model to a real-world example.
Pitch Building: Structure your project using the Eight-Step Model.

DAY 2: COMMUNICATING, INFLUENCING, ADVANCING
Storytelling: Principles from The Power of People
Focus: Learn how to communicate insights persuasively.
Pitch Building: Develop compelling story structure for your analytics project.

Stakeholder Engagement and Overcoming Resistance
Focus: Identify key stakeholders and learn how to influence them.
Pitch Building: Map key stakeholders and customise value proposition for each.

Artificial Intelligence in HR
Focus: Introduce key insights from the IBM business case on AI in HR.
Pitch Building: Evaluate AI opportunities and risks for your project.

Build a Mini Analytics Pitch
Focus: Apply the day’s learning to a practical challenge.
Pitch Building: Deliver final pitch incorporating all workshop elements.

A Peep into Tomorrow
Focus: Look ahead to what’s coming in people analytics
Pitch Building: Consider future-proofing elements for your project.

Consolidation of learning
Focus is to encourage each participant to define:
Pitch Building: Create action plan for implementing your analytics project.

This programme is led by Dr. Nigel Guenole, Founder, MeasureCo AI and Elected Fellow of the American Psychological Association’s Division 14

Dr. Nigel Guenole is the Founder of MeasureCo.ai and is an elected fellow of the American Psychological Association’s Division 14, the Society for Industrial Organisational Psychology, for outstanding contributions to HR analytics.

Dr. Guenole is internationally renowned for his expertise in leadership assessment, HR analytics and artificial intelligence in HR. His work focuses on enhancing the quality of psychological measurement in industry and promoting analytical approaches in HR. His work has appeared in Harvard Business Review, Forbes, European CEO Magazine, and European Business Review. He co-authored The Power of People: Learn how Successful Organizations Use Workforce Analytics to Improve Business Performance, and recently co-edited a special issue of the Human Resource Management Journal on HR Analytics.

Additional Faculty

Prof. Rob Briner

Associate Research Director, CRF and Professor of Organisational Psychology at the School of Business and Management, Queen Mary University of London

Rob is Professor of Organizational Psychology at Queen Mary, University of London and Associate Research Director at CRF. He is also currently a Visiting Professor of Evidence-Based HRM at Birkbeck University of London and Professor at Oslo Nye Høyskole. He was previously co-founder and Scientific Director of the Center for Evidence-Based Management and has held positions at the Institute for Employment Studies, London School of Economics, Kings’s College (University of London), Bath University and University of Edinburgh. His publishing and research focus on topics including wellbeing, emotions, stress, motivation and everyday work behaviour.

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Keran Dhillon

Global Head of Selection & Assessment, AXA XL

Keran is a Business Psychologist and global talent leader helping organisations prepare for the future of work through behavioural science, workforce strategy, skills intelligence, measurement science and responsible AI.
As Global Head of Selection and Assessment, she leads evidence-based approaches to how organisations identify, assess and build the capabilities required for future business performance. Beyond her core remit, Keran has led the strategy for an award-winning enterprise skills transformation and shaped broader work across workforce capability, skills-based hiring, analytics and organisational change.
Keran partners with leaders to translate business priorities into clearer capability requirements, stronger talent decisions and more objective, inclusive and future-focused workforce practices. Her experience spans FMCG, technology, financial services and insurance.
A core part of her work is proving the value of talent investment. Keran uses measurement science, behavioural data and people analytics to assess whether selection, learning and workforce programmes are changing capability, behaviour and performance and to connect those outcomes to business priorities such as productivity, quality, growth, risk, retention and workforce readiness.
Her work is also increasingly focused on the workforce implications of AI: how tasks and roles will change, which human capabilities will become more valuable, how work can be redesigned responsibly, and how organisations can build adoption, trust and measurable value.
Keran believes AI transformation is not only a technology challenge. It is a work, leadership and human capability challenge. Her distinct contribution is bringing behavioural science, skills intelligence and rigorous measurement together to help organisations make better decisions about people, work and investment.

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Tim Haynes

Organisational Design & Development Leader

Tim is an Organisational Design & Development leader with close to three decades of senior HR experience inside FTSE Top 10 and high-growth global companies, including BP, GSK and Jazz Pharmaceuticals. At GSK he built and led a new People Data & Analytics Centre of Expertise, and at Jazz Pharmaceuticals a new People & Culture COE — experience that speaks directly to the challenge of establishing analytics capability and earning credibility with business leaders.

He now works as an external consultant across financial services, travel, pharmaceutical and oil & gas, on OD and HR projects ranging from HR consulting support to a Chief People Officer, to leading change and culture integration through complex post-M&A integrations. He is a skilled group facilitator and coach, with particular experience in designing large group events and simulation exercises, and has lived and worked internationally across the USA and Europe.

Tim holds a BSc in Management Science from Warwick Business School, a Post Graduate Diploma in Human Resource Management from Edinburgh Napier University, and an MSc in Organisational Consulting from Ashridge. He is a Fellow of the CIPD, has judged the annual CIPD People Management Awards, and is an active member of the Organisation Development Network Europe (ODNE) and the European Organisational Design Forum (EODF).

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