Zoom Interactive Event: Grow The Pie: How Great Companies Deliver Both Purpose And Profit
17 June 2020
12:00 - 1:00pm BST
Given the current circumstances we are delighted to open up some of the sessions from our PARC Programme to CRF members. As such you are invited to Grow The Pie: How Great Companies Deliver Both Purpose And Profit
Alex Edmans, Professor of Finance at the London Business School, will explain how purpose and profit need not be an either-or choice. The highest-quality evidence shows that companies can achieve both – but only with a rigorous framework for decision-making that recognises the existence of trade-offs and the need to turn down ‘worthy’ investments for commercial reasons. He will illustrate this framework with real life examples spanning industries and countries, and apply it to the current coronavirus crisis.
During the session Alex will explore:
- What is responsible business?
- How to overcome the trade-offs between profit and purpose
- A framework for running a responsible business
This practical and timely session will enable senior HR and Reward leaders to develop a plan for the future at a time when current ways of working are under threat from the challenges posed by the crisis.