September 19th 2014

Executive Summary: Storytelling – Getting the Message Across

Our research report, ‘Storytelling – Getting the Message Across’, considers what we mean by ‘stories’ in the organisational context, what organisations can achieve through storytelling, and what constitutes a good story. The report also features a number of case studies illustrating how organisations are using stories in practice to achieve business objectives.

You May Also be Interested in

December 3rd 2018

Progress - Issue 6: What makes an effective, high-performing team?

Within this sixth edition of our e-magazine - Progress - Ina Toegel, Professor of Leadership and Organizational Change at IMD Business School explores the seven common characteristics of high-performing teams.

  • Tags
  • Performance Management & Engagement
Read Article

October 8th 2018

Conference Retrospective: Building and Sustaining High Performance Teams

If you have missed our 10th International Conference in Lisbon, this is your definitive guide to CRF Lisbon proceedings and key take-away messages.

  • Tags
  • Performance Management & Engagement
  • Talent
Read Post Meeting Review

September 15th 2014

Storytelling - The Anatomy of Inspiration

Ashridge's Stephen Bungay's keynote presentation on Storytelling from our 2014 Storytelling member event.

  • Tags
  • HR & Organisation Effectiveness
  • Learning & Development
View Presentation

September 10th 2014

Making Communication Fun, Memorable, but…

Psychologist, Adrian Furnham, focuses on the 10 golden rules of storytelling as well as recent research, examines the business case for storytelling and why it works.

  • Tags
  • Performance Management & Engagement
  • HR & Organisation Effectiveness
View Presentation

September 15th 2014

Storytelling - The Anatomy of Inspiration, Stephen Bungay

In this presentation, Stephen Bungay focuses on the art of rhetoric, common storytelling techniques and the principles of conviction transfer.

  • Tags
  • Performance Management & Engagement
  • HR & Organisation Effectiveness
View Presentation

September 19th 2014

Storytelling – Getting the Message Across

Our research report, ‘Storytelling – Getting the Message Across’, considers what we mean by ‘stories’ in the organisational context, what organisations can achieve through storytelling, and what constitutes a good story.

  • Tags
  • Performance Management & Engagement
  • HR & Organisation Effectiveness
View Research