September 9th 2014

Executive Summary: Storytelling – Getting the Message Across

Our research report, Storytelling - Getting the Message Across, considers what we mean by ‘stories’ in the organisational context, what organisations can achieve through storytelling, and what constitutes a good story. The report also features a number of case studies illustrating how organisations are using stories in practice to achieve business objectives.
The topics covered in this executive summary include:

• Defining storytelling in the organisational context
• What can be achieved with effective storytelling?
• Why is storytelling more effective than other forms of communication?
• The elements of a good story in an organisational context
• How organisations are using storytelling in the real world and the results this approach is achieving

You can download the executive summary below. The full report, Storytelling – Getting the Message Across, can only be accessed by CRF members. If you are not a member and are interested in discussing membership, please contact Richard Hargreaves on richard@crforum.co.uk.

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