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Gulf Conference: Transforming HR: AI, Capability and Growth

This event explores how to assess whether the function is equipped for future business needs, where existing services need to change and how AI can both reduce cost and enable new forms of HR delivery.

Abu Dhabi

Your business is changing at pace, and it needs HR to make that happen.
Your business is changing at pace, and it needs HR to make that happen.

Across the GCC, organisations are growing, diversifying and entering new sectors, often while supporting ambitious national agendas. New businesses are being built, international players are entering the market, and expectations of speed and scale are rising. Organisations are responding by revisiting what they offer, how they operate and how quickly they can decide and act.

That has direct consequences for HR. A function designed around an earlier stage of growth will find it hard to serve a larger, faster and more complex organisation. Transformation therefore begins with a clear-eyed look at what HR provides today, what the business will need next, and the skills, systems, data and roles required to close the gap.

AI has two direct impacts. It is reshaping business models, products and how work is organised, which changes what the business asks of HR. It is also changing how HR itself delivers. Understanding what is possible becomes key: services HR could not previously offer, or could only offer to a few, and can now provide at scale across dispersed sites and diverse workforces.

Transformation is complex, disruptive and costly, and programmes frequently take longer and deliver less than intended. Being decisive about what to simplify, redesign, outsource or stop is what keeps a programme delivering value rather than simply rearranging the function.

Done well, this strengthens HR’s contribution to the questions the business cares most about: productivity, capability, cost and speed. Where that contribution is visible, HR’s influence on business decisions grows; where it is not, the function tends to be pulled back towards administration. Join this event to work through how to move from a changing business context to a clear, deliverable plan for the function.

What the event and research will deliver

Participants will leave with:

  • A clearer view of how growth, diversification and national agendas translate into specific demands on the HR function
  • An approach for assessing current HR services against what the business will need, and identifying the gaps that matter most
  • Practical principles for deciding what HR should strengthen, simplify, redesign, outsource or stop
  • A clearer understanding of where AI can create services HR could not previously deliver
  • A view of the skills, systems, data and roles required to make new services work in practice
  • Practical approaches to building HR capability

From research to practice

The research will establish the evidence base and practical framework, drawing on existing research, organisational practice and expert insight.

The event will put that thinking to work. Through case studies, expert input, practical exercises and peer discussion, participants will assess their current service portfolio, test it against likely business needs and leave with clear priorities for change.

Who is this event for?

CHROs, CPOs, HR Directors and senior HR leaders responsible for HR strategy, the operating model and future capability of the function, including those leading HR technology or transformation programmes.

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  • Online research, supporting resources and webinars
  • Insights and discussion at physical events
  • Peer exchange through digital communities
  • Advisory support from experts and practitioners
  • Capability development through programmes and courses