CRF's AI in HR Series

Rob is Professor of Organizational Psychology at Queen Mary, University of London and Associate Research Director at CRF. He is also currently a Visiting Professor of Evidence-Based HRM at Birkbeck University of London and Professor at Oslo Nye Høyskole. He was previously co-founder and Scientific Director of the Center for Evidence-Based Management and has held positions at the Institute for Employment Studies, London School of Economics, Kings’s College (University of London), Bath University and University of Edinburgh. His publishing and research focus on topics including wellbeing, emotions, stress, motivation and everyday work behaviour.

Dr Rob Collins is a visiting fellow of Kellogg College, Oxford and regularly teaches courses at the University. Dr Collins has taught on the MSc in Software Engineering through Oxford University’s Computing Laboratory for over 20 years. He currently teaches modules on Classical Machine Learning, Software Testing and Safety Critical Systems.

Dr Collins also teaches courses in Artificial Intelligence, Systems Thinking, Agile, Machine Learning, Design Thinking and Business Process Improvement. He regularly provides consultancy to industry in the area of Business Process Excellence, Artificial Intelligence and Systems Engineering. He gained his Black Belt Certification in Lean Six Sigma from Lockheed Martin, the world’s largest Systems Engineering company and a world-leader in advanced technology.

As well as his undergraduate degree in Physics and Computing, Dr Collins holds a PhD focussed on training, psychology and processes for introducing complex technology into learning environments. He completed an MBA in 2012 at Henley Business School, and so has a strategic business view as well as deep understanding and practical experience of hands-on process improvement in technology and service.

Qadoos Rashid is a board-level Chief People Officer with more than 20 years’ experience across international, multi-site healthcare and services organisations in private equity, listed and regulated environments. Most recently, he served as Group Chief People Officer at European Dental Group, one of Europe’s largest dental care platforms.

His work has focused on connecting people strategy to business performance through workforce productivity, organisational design, leadership, talent, recruitment and retention. More recently, he has led work exploring how AI can improve workforce effectiveness and individual productivity, including practical applications of generative AI within healthcare.

Alongside his corporate career, Qadoos co-owns an independent dental practice, giving him a practical operator’s perspective on how technology can support professionals without replacing judgement.

Catalina Schveninger is an HR leader turned consultant, investor, and educator, helping organisations grow through upskilling, reskilling, and building future-ready people strategies. With over 25 years of experience across the full spectrum of HR – recruiter, generalist, Head of Employer Brand, Chief Learning Officer (Vodafone), and Chief People Officer (FutureLearn, DataCamp) – Catalina brings a uniquely practical perspective to transformation.

Her work spans SaaS, e-commerce, telco, and education technology, with a global footprint that includes both iconic brands (GE, T-Mobile) and VC-backed scale-ups. Today, she advises clients on how to operationalise skills-based models and integrate AI-enabled tools and agentic technologies into the people function.

Catalina is also a venture partner and angel investor in start ups reimagining the future of work, and teaches People Analytics and HR Tech at Porto Business School.

Johannes Sundlo is the founder of Prorio AI, a consultancy that helps organisations build lasting AI capability. With 15+ years in HR leadership at Spotify, Kry, and Trustly, he brings deep organisational expertise combined with practical AI knowledge.

He has advised over 200 organisations across four continents, from companies with 34 employees to those with 180,000+. Clients include IMC, KIA, IKEA, Volvo Group, H&M,TokioMarine, Alfa Laval, and Storytel. He is the creator of FullStack HR (10,000+ subscribers) and a guest lecturer at the University of Gothenburg. 

Johannes is the course director for CRF’s new AI in HR on-demand courses.