AI and Technology
AI in HR Series: Where does AI really create value? – Online
Thursday 17 September, 12:00-13:00 BST | Online
Webinar Overview
AI adoption is moving fast. But more AI does not automatically mean better business outcomes. Too often, organisations start with the technology before asking a more fundamental question: what problem are we actually trying to solve?
HR has a critical role in making sure AI investment is driven by business need rather than hype. That means identifying where value could genuinely be created, challenging assumptions, defining what better looks like and considering the impact on people, trust, capability and job quality.
In this online session, we will explore how HR can cut through the noise and make better decisions about where AI adds value – and where it doesn’t. We will also introduce CRF’s newly released AI Principles, designed to support HR in shaping more responsible and effective AI adoption.
Speakers
Prof. Rob Briner
Associate Research Director, CRF and Professor of Organisational Psychology at the School of Business and Management, Queen Mary University of London
Rob is Professor of Organizational Psychology at Queen Mary, University of London and Associate Research Director at CRF. He is also currently a Visiting Professor of Evidence-Based HRM at Birkbeck University of London and Professor at Oslo Nye Høyskole. He was previously co-founder and Scientific Director of the Center for Evidence-Based Management and has held positions at the Institute for Employment Studies, London School of Economics, Kings’s College (University of London), Bath University and University of Edinburgh. His publishing and research focus on topics including wellbeing, emotions, stress, motivation and everyday work behaviour.
Johannes Sundlo
Founder, Prorio AI, and Course Director, AI in HR, CRF
Johannes Sundlo is the founder of Prorio AI, a consultancy that helps organisations build lasting AI capability. With 15+ years in HR leadership at Spotify, Kry, and Trustly, he brings deep organisational expertise combined with practical AI knowledge.
He has advised over 200 organisations across four continents, from companies with 34 employees to those with 180,000+. Clients include IMC, KIA, IKEA, Volvo Group, H&M,TokioMarine, Alfa Laval, and Storytel. He is the creator of FullStack HR (10,000+ subscribers) and a guest lecturer at the University of Gothenburg.
Johannes is the course director for CRF’s new AI in HR on-demand courses.
CRF’s AI in HR Series
This webinar is part of the CRF AI in HR Series which is built on a simple premise: the hardest part of AI in HR isn’t the technology, it’s knowing where to use it and how to create value.
HR’s role is not to become the AI expert, but to help the organisation make better decisions about work, people and capability.
Across four parts, the series focuses on creating value with AI, enhancing individual productivity and judgement, enabling line manager effectiveness and redesigning work and capability. It brings together live webinars, on-demand learning, cohort-based programmes, hackathons, practical research and articles to help HR teams move from AI curiosity to AI capability.
