Future of Work and People Strategy
HR Leaders’ Forum: Building Purposeful Organisations
This is an opportunity for participants to be challenged in their thinking around the role of HR, to share experiences with colleagues and to identify practical steps they can take to increase business impact in their organisation.
This is an opportunity for participants to be challenged in their thinking around the role of HR, to share experiences with colleagues and to identify practical steps they can take to increase business impact in their organisation through the translation of strategy, purpose and brand into capability and effective culture.
The event will be structured around three key themes:
- • HR’s role in creating and executing strategy. We will argue that HR’s role is not just to operate people processes, but to lead an internal process that translates strategy into the organisational capabilities required for successful execution. We will discuss how HR can contribute to the development of company strategy, and explore the practicalities of HR’s role in developing organisational capabilities.
- • Bringing organisational purpose to life. A clear sense of organisational purpose guides the actions of leaders and enables employees to relate their personal goals, values and sense of purpose to the organisation’s mission. To be authentic, the organisation’s external purpose should be reflected in its internal culture and representative of the actual experience of employees. We will discuss how to do this, and how traditional models of careers in companies are being challenged by individuals’ need for purpose.
- • Aligning employee experience and employer brand. Consistency between espoused brand values, employee experience, organisational culture and environment is essential but hard to achieve in reality, particularly when trying to identify a red thread across multiple units or brands. We will examine how to achieve consistency, the impact of employees on the employer brand, and how to measure and evaluate the employer brand.
The event will be preceded by dinner on the evening of Wednesday 4th March.
This event is now fully booked. If you are interested in attending, please contact us and we shall add you to the waiting list.
Who is it For?
Senior HR leaders who want to explore how their HR function can enhance its strategic business contribution through greater alignment to organisational strategy and through a focus on purpose, culture and brand.
Location
Speakers

Professor Alyson Meister
Professor of Leadership and Organizational Behavior, IMD Business School
Alyson Meister is a Professor of Leadership and Organizational Behaviour at IMD Business School in Switzerland, where she supports global organisations in leading diversity and change, managing evolving and boundary-less career trajectories, and cultivating globally-minded, adaptive, and resilient leaders. Alyson regularly presents her research on these topics at international conferences, such as the Academy of Management (AOM), and the International Association for Conflict Management (IACM). Her work was selected as a finalist for the Best Paper Award in the prestigious Academy of Management Review, and has also been published in Leadership Quarterly and Harvard Business Review. She serves on the executive committee of the Managerial and Organizational Cognition Division of the AOM. Originally from Canada, Alyson has lived and worked in North and South America, Europe, Asia, and Australia. She holds an HBA from the Richard Ivey School of Business in Canada, and a PhD in Management (Organizational Behavior) from the University of Melbourne (Melbourne Business School) in Australia.