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International Conference: Competitive Advantage in a Changing World

Technological change, new global competitors, resource constraints and a more fragmented international order are reshaping how organisations create and sustain advantage.

Amsterdam

Where will your organisation’s next source of competitive advantage come from?
Technological change, new global competitors, resource constraints and a more fragmented international order are reshaping how organisations create and sustain advantage. Established strengths can erode quickly and, as powerful technologies become widely accessible, having the tools alone is rarely enough to differentiate an organisation.

The challenge is to understand where distinctive value is created today, where that advantage is vulnerable and how it can be renewed as conditions change.

Organisations may need to revisit strategy, business models and customer value, use AI to enable reinvention rather than simply make existing activity more efficient and build the ability to sense change, make decisions and execute faster. They also need sufficient agility to adapt when assumptions no longer hold.

This conference will examine both the external and internal dimensions of competitiveness, helping leaders strengthen performance today while continuing to renew their organisation’s advantage for the future.

What the conference will deliver
Participants will leave with:

• A clearer view of the technological, geopolitical, competitive and resource-based forces reshaping organisational advantage

• An approach for identifying where their organisation creates distinctive value and where current advantages may be vulnerable

• Practical perspectives on how AI, business-model innovation and changing partnerships can reshape value creation

• A clearer understanding of the organisational capabilities required for speed, scalable innovation, resilience and adaptability

• Practical implications for leadership, organisation design, talent, culture and workforce capability.

Who is this event for?
Senior HR and business leaders responsible for shaping strategy, organisational capability and the future competitiveness of their organisations.

Speakers

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