Business and People Strategy and Performance

Persuasive Analytics: Influencing with Data

  • Digital Events
  • March 15, 2022 @ 12:00 pm - 2:00 pm UTC+0

Data is often hailed as ‘the future of HR’. In reality, it has always been a part of HR – the function just hasn’t always been as skilled as it could be in using it. Data can be a powerful tool in persuading leaders to act and to support decisions that enhance business performance.

This online event will explore how HR can harness the power of data to fix business problems, instead of being used to simply fulfil HR reporting requirements. Understand the skills needed to leverage data to deliver tangible business impact and improve the quality of decision making in your organisation.

Learning Objectives:

  • Understand the power of people analytics to add value as a business and not just an HR tool and the skills needed to apply them effectively
  • Discover how storytelling around data can be used as tool to influence senior leaders
  • Learn how to use data to drive business transformation

Who is this Event for?

Senior leaders and HR professionals looking to utilise people analytics for business transformation.

Speakers

Nick Holley

Director, CRF Learning

Nick Holley as Director of CRF Learning has responsibility to provide development for HR teams and senior professionals. Prior to joining CRF, Nick spent 10 years at Henley Business School where he was a visiting professor and Director of the Centre for HR Excellence. He has developed and delivered HR capability programmes for organisations across the UK and Europe, and internationally.

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Iain McKendrick

VP Strategy & Analytics, Volvo Group

Iain has held leadership roles in HR for the last 20 years – focusing on HR strategy, planning and analytics – at Barclays, AstraZeneca and the Volvo Group. He initially trained as a banker and worked in a variety of roles, including commercial banking, internal consultancy and change management, before moving into HR. 

At AstraZeneca, over the period between 2008 and 2018, alongside his role driving the company’s HR strategy, he led the team responsible for building, from scratch, an HR analytics capability, developing insights for senior leadership, delivering deep-dive projects linked to business challenges, working with employee listening data to inform company-wide priorities and leveraging the potential of a cloud-based HCM platform and of other technologies.    

More recently, at the Volvo Group, he has been working with one of the firm’s principal divisions to develop improved access to more basic data and initial insights, in the context of a significantly less mature technology and data landscape. 

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