Employee/Industrial Relations
Executive Summary: Going Viral: Social Media, AI and the New ER Playbook
- October 19, 2026
This CRF Employee and Industrial Relations Network report explores how:
- Three forces are weakening the informal networks on which ER depends.
- The old ER playbook no longer works.
- The new playbook must treat informal networks as the primary asset of ER.
The full report is available to members of the Employee and Industrial Relations Network, however you can access the Executive Summary below.

Click here to access the Executive Summary >>
Employee and Industrial Relations Network
The Employee Relations (ER) and Industrial Relations (IR) network builds on CRF’s 30+ year track record of enhancing knowledge, capability and effectiveness in the HR function by recognising the issues, challenges and opportunities directly related to this specialist area.
MEMBER LOGIN TO ACCESS ALL CRF CONTENT
